According to AWIN’s survey of 100 brands, 17% of brands say they spend 80 to 100% of their marketing budgets on affiliate marketing alone. For more industry insights, check our affiliate marketing trends in 2022 article. And join our Supermetrics partner program to earn 20% recurring commissions from each sale. Statistics show that software affiliate programs are among the most lucrative affiliate programs. Affiliate marketers can earn as much as 30% commission for every payment for software affiliate programs. However, it is one of the most competitive programs in the industry because of the high return.

A determining factor is how creative the affiliate marketer is when creating content and SEO optimization. Although the average affiliate marketer has an average salary of $51,639, most affiliate marketers earn more. Reports from a poll conducted by Affise where affiliate marketers were asked how much they made yearly revealed that most affiliate marketers earn less than expected. PayScale shows that an affiliate marketer’s average salary yearly is $51,639. The base salary can range from $38,000 to $72,000 before taxes and other deductions.

I see the channel is now buzzing with fintech companies that have formed novel ways of delivering tailored deals based on a user’s shopping behavior. And technology partners are providing seamless access to cutting-edge marketing tools for advertisers on a risk-free CPA basis. Refersion has collated the revenue earned by affiliates in various product categories. Their latest data shows 209.72% YoY growth in the home and garden sector.

  • The report includes a comprehensive boundary condition assessment that compares drivers and provides strategic planning.
  • Fortunately, there are several marketing tactics you can do not only to increase awareness for your brand but also to drive more sales for your business.
  • According to Statcounter,  55.86% of web traffic came from mobile in Q2 2023, compared with 42.22% desktop and 1.92% tablet.
  • Allied with this, 83% of programs based their payment on Last Click (paying commissions out entirely based on the last referring affiliate partner).
  • As the ad says, this is not your father’s vehicle, nor is it your mother’s.
  • The other 15 respondents reported making between $121,000 to $200,000 yearly.

Certainly the most favoured affiliate business models – cashback and content sites – will be ready to support brands when that time comes. Statistics from Forrester show that around 83% of affiliate recruiters find new affiliates through affiliate network dashboards. About 79% of these affiliate recruiters attend events hosted by other affiliate networks, while an estimated 71% use a join network button on their website. Interestingly, about 56% of affiliate recruiters will host their events searching for new affiliates. Affiliate advertisers face a tremendous challenge in the context of advertisement fraud, according to the latest data from Juniper Research. Its forecast was that the advertisers would spend $42 billion on fraudulent activities online, in-app, and on mobiles in 2019 alone.

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Social media is a natural channel considering 67% of affiliates already used top platforms like Instagram, Facebook, and Twitter to grow and connect with their own audiences. Today, one of the most effective marketing strategies businesses implement is affiliate marketing. Since the 2000s, affiliate marketing has steadily gained traction, as more businesses use digital marketing to get their brand closer to consumers. A recent study coming from one of the biggest affiliate networks in the world, Rakuten Marketing, reveals that 9 out of 10 publishers rely on two or more affiliate programs. In most cases, a business requires some costs to establish it, on top of cash flow to purchase or make products for customers.

Based on Google Trends data, search interest in the query “affiliate marketing” has increased steadily over the past few years. Independent survey highlights the maturation of affiliate marketing and growing opportunities for advertisers and publishers. Digital marketing in general faces challenges in tackling the ability to track campaigns in the future, and offering clarity on the current state of play within our channel is vital. Alongside demonstrating the value of affiliate marketing and ensuring transparency and trust are at the heart of what we do, this survey sets out a blueprint for future projects. Reports from One More Cup of Coffee reveal that eBay has one of the largest affiliate commission rates.

Prediction of Exponential Growth in Digital Ad Fraud

That’s why we prepared a list of the most essential affiliate marketing statistics to get you up to speed. Let’s dive into these facts and figures about this lucrative way to both drive sales or, alternatively, make some extra money on the side. Based on a study a few years ago, 8 out of 10 brands and 84% of publishers run an affiliate marketing program.

The American affiliate marketing market alone is worth over $6 billion. AWIN’s survey, published by Digiday, found that 64% of brands use technology partners to achieve higher sales volumes, new customer acquisitions, and more brand awareness and customer loyalty. 63% of respondents said yes, and 30.9% admitted to having experienced affiliate marketing fraud in past campaigns. 31% of those ranked as a top-three publisher said affiliate marketing is a primary source of revenue while only 9% of the top publishers said the same thing.

Nearly half of these services/companies (4,500) are based in North America, followed by APAC (2,300), Europe (1,900), and Africa (900). By 2023, it is estimated that global spending will increase to $14.3 billion, and rise further to $15.7 billion in 2024. Affiliate programs will have to move to other methods of tracking in the near future. Customers respond well to deals based around these fun “holidays” as well as the more traditional ones, and online retailers are increasingly taking advantage of that. So, you can choose products that fit your niche and that you know your audience will love. Think about your typical audience and what type of products they might buy.

While there may be more male publishers than female publishers, the same doesn’t apply to those employed as online affiliate marketing managers. They found that 75.8% of the Affiliate Marketing Managers surveyed were female, compared to just 23.2% male. According to Kinsta, the affiliate marketing industry was estimated to have a worth of $17 billion worldwide. Research we previously reported predicted the affiliate marketing industry to have an estimated worth of $12 billion in 2022, so the industry has grown much more rapidly than expected. And we have yet to see figures from the post-Covid era, where the value of the affiliate marketing industry is likely to be higher yet.

As CreatorIQ’s COO Tim Sovay suggests, partnering with influencers in this way represents a “double opt-in” that respects both users and influencers themselves. By following an influencer, a user has explicitly stated their interest in their content, while influencers themselves choose which brands they wish to collaborate with. When choosing which affiliate program to join, it might be worth checking how much of the merchant’s total traffic originates from mobile devices. A merchant whose website drives only desktop traffic wouldn’t be an ideal choice in that case. It’s worth noting, however, that Groupon and other coupon websites have recently suffered from declining revenues. And that leads to a lower-quality customer base and also reducing the commission amounts for affiliates.

Since brand affiliates have followers who trust their content, it can be easier for them to influence or convince people to buy products from brands they endorse. Statista shows that affiliate marketing spending in the United States rose from $5.4 billion in 2017 to $7.4 billion in 2021. Statista reported estimates of exponential growth in digital advertising fraud worldwide between 2018 and 2023, from $35 billion to $100 billion. It was predicted to reach $13.8 billion in the US in 2020.With the growing digitization of processes, including those in advertising, comes a growing risk of fraud. Today when more and more ads are traded programmatically, fraud detection processes are not yet fully developed, and so the bulk of advertising ends up being served to bots instead of potential customers.

Google’s intention here seems to be centred on making it easier for shoppers to find generic codes. Sustainable shopping options have become more prevalent and wide-ranging since then, but many shoppers have already begun to pull back on their more ethical purchases. More than half of consumers in a global survey from Kantar last spring were already considering switching to less sustainable, cheaper products in response to increased inflation.